An image forming apparatus includes an image forming section, a transferring member, and a controller. The image forming section includes an image supporting member and a developer supporting member. The image supporting member supports a latent image on a surface of the image supporting member. The developer supporting member supports, on a surface of developer supporting member, a developer that develops the latent image. The transferring member transfers, onto a transferred medium as a medium on which a transfer is to be performed, an image formed by the image forming section. The controller controls, as an amount of the developer, a developer amount to be fed to the latent image supported on the surface of the image supporting member, on the basis of a traveling velocity of the transferred medium.