Systems, methods, and media for planning drilling operations using modeling and simulation systems, and information obtained from drilling rig markets. Method, systems, and computer program products perform operations including querying a database of a drilling rig market using non-technical parameters of a drilling operation. The operations also include determining technical capabilities of one or more drilling rigs identified in a response to the querying of the database. The operations further include determining well paths for the drilling operation based on the technical capabilities of the drilling rigs. Additionally, the operations include selecting a drilling rig from the one or more drilling rigs for acquisition from the drilling rig market based on the plurality of well paths and the technical capabilities of the one or more drilling rigs.