A system according to an embodiment comprises one or more processors; and one or more memories in communication with the one or more processors and adapted to store a plurality of machine-readable instructions which when executed by the one or more processors are adapted to cause the system to: offer, by a merchant at a Point of Sale (POS), at least one payment option in connection with a transaction for at least one item, wherein the payment option(s) is presented in a display tailored to a specific user based on information maintained by the merchant about the specific user; and process the transaction using a payment option selected by the user.