The present application provides a system and method for enabling a driver to locate a passenger. In one or more implementations, a graphical user interface is provided that is operable to send and receive information associated with passengers and vehicles. A location of a first vehicle, a location of a first passenger and a location of a second passenger are received. Information associated with the locations of the first and second passenger is transmitted and a representation of at least one of the first passenger and the second passenger and the respective location thereof is provided.