Provided is a liquid crystal display device that includes pixels and a pixel control unit. Each pixel individually includes: a display element; a first switching unit configured to sample subframe data; a first signal holding unit configured to form a static random access memory to store the subframe data; a second switching unit configured to output the subframe data stored; and a second signal holding unit configured to form a dynamic random access memory to apply output data to the pixel electrode. The pixel control unit performs, for individual subframes, operations of: after writing into all of the plurality of pixels by repeatedly writing the subframe data to the first signal holding unit for the individual pixels in units of rows; turning on the second switching units; and rewriting stored content in the second signal holding units with the subframe data stored in the first signal holding unit.