Provided is a print control apparatus that dispenses ink of a plurality of colors through corresponding nozzles according to print data, to print an image on a printing medium. The print control apparatus includes a print data generation unit that generates, according to the image, the print data defining on/off setting of dots in each of pixels with respect to the ink of each of the plurality of colors. The print data generation unit generates the print data for the ink of a specific color having highest brightness among the plurality of colors through first gray scale conversion using a dither mask, and generates the print data for the ink of the plurality of colors except for the color subjected to the first gray scale conversion, through second gray scale conversion using a line screen.