A method and apparatus of processing content, such as, video and/or audio are disclosed. The operations of processing content may include receiving user input, such as, a content file, a type of content format, and a content destination. Other operations include determining necessary operations needed to complete the content processing and determining the applications available to the user on a local machine used by the user. The operations further include determining whether the user's local machine includes the necessary applications to perform the content processing, and determining a codec that will be used to process the content, and formatting the content using the codec and distributing the content to the content destination.