A system and method for video presentation delivery with edited and/or inserted content based on adaptive bit-rate streaming is provided. It does not incur large additional storage costs or introduce playback vulnerability to inconsistent player implementations or ad blocking software. Embodiments include, requesting from a client to a server, a personalized or edited media presentation for delivery, sending there from a personalized or edited media presentation with a continuous timeline based on an adaptive bit-rate video streaming protocol such as MPEG DASH or HTTP Live Streaming (HLS), a video server module that converts data based on the MPEG-4 ISO Base Media File format to an adaptive bit-rate video streaming protocol presentation, a module for converting an XML based media presentation, such as in the synchronized media integration language (SMIL), to the MPEG-4 ISO Base Media File Format with a continuous timeline maintained by inserting additional audio samples.