A method for merging content channels is disclosed. The method includes identifying, by a processing device, target channels to merge into a result channel, wherein the result channel is formed in view of at least one set of users of the target channels viewing at least one of a same set or a similar set of content items from the target channels. The method further includes subscribing, by the processing device, the users of the target channels to the result channel and associating, by the processing device, the set of the content items of the target channels with the result channel.