Invention Grant
- Patent Title: Presenting video content to online system users in response to user interactions with video content presented in a feed of content items
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Application No.: US14703652Application Date: 2015-05-04
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Publication No.: US09936258B2Publication Date: 2018-04-03
- Inventor: Yuanxuan Wang , Brett Welch , Sahil P. Thaker , Fidji Nahema Simo , Deepa Diwakar , Varun Kacholia
- Applicant: Facebook, Inc.
- Applicant Address: US CA Menlo Park
- Assignee: Facebook, Inc.
- Current Assignee: Facebook, Inc.
- Current Assignee Address: US CA Menlo Park
- Agency: Fenwick & West LLP
- Main IPC: G06F3/00
- IPC: G06F3/00 ; G06F13/00 ; H04N5/445 ; H04N21/482 ; H04N21/25 ; H04N21/472

Abstract:
An online system generates a feed of content items for a user subject to a limitation restricting the number of content items including video data (“video content items”) included in the feed. If the user interacts with a video content item the feed, the online system selects candidate video content items based on characteristics of the video content item in the feed and characteristics of the user. The online system determines likelihoods of the user interacting with various candidate video content items and selects candidate video content items based on the determined likelihoods. To present the user with additional video content items, the online system generates an interface including the selected candidate video content items and presents the interface to the user. The interface may be presented in place of the feed or may be presented as within the feed and presents different video content items based on user interactions.
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