According to one embodiment, a loudspeaker is provided in a case of an earphone. The case closes an external auditory canal extended from a tympanum of a listener. The earphone has an opening toward the external auditory canal. In an apparatus for generating a sound reproduction to the loudspeaker, a storage unit stores a correction filter in which a maximum of a gain at a frequency band lower than or equal to 10 kHz is larger than a maximum of a gain at a frequency band higher than 10 kHz. An acquisition unit acquires a first sound reproduction signal. A correction unit generates a second sound reproduction signal by convoluting the correction filter with the first sound reproduction signal. An output unit outputs the second sound reproduction signal to the loudspeaker.