Disclosed are a method for performing or supporting D2D communication in a wireless communication system and an apparatus therefor. The method for enabling a D2D terminal to perform D2D communication according to the present invention comprises the steps of: receiving polling interval information allocated to transmit a polling signal for the D2D communication from a base station; and transmitting the polling signal to the base station within the allocated polling interval. The polling signal comprises an identifier of the D2D terminal, an identifier of a target D2D terminal selected through a search, and an indicator for indicating the execution of D2D communication.