A label peeling device has a holding unit that can hold label paper conveyed from a label printer that ejects ink onto label paper P having labels Pb and a liner Pa to which the labels Pb are affixed; a peeling unit that is disposed downstream on the label paper P conveyance path from the holding unit, can move bidirectionally between a start peeling position separated from the holding unit and an end peeling position near the holding unit, and peels labels Pb from the liner Pa by moving from the start peeling position to the end peeling position; a motor that moves the peeling unit; an encoder that detects the position of the peeling unit; and a controller that controls the motor based on the position of the peeling unit detected by the encoder.