A vehicular display apparatus is provided on a vehicular instrument panel and provides a display for a vehicular crew. The apparatus includes: a half mirror that transmits light from a front of a vehicle to a back of the vehicle and reflects light from a direction intersecting with a front-back direction of the vehicle to the back of the vehicle, a decorative member provided to one side of a side of the front of the vehicle and a side of the intersecting direction, a light emitting member that irradiates the decorative member with light, and a liquid crystal display that is provided to the other side and projects an image toward the half mirror. The decorative member is arranged so as to provide a display superposed on the image projected by the liquid crystal display when visually recognized from a front side.