Provided is a steering reaction force control apparatus for a vehicle including a driving support device configured to control an electric power steering device via a controller so that a steered angle of steered wheels reaches a target steered angle. When the driving support device is operating, the controller calculates a target steering attenuation torque based on a steering angular velocity that is a time derivative of the steering angle or a time derivative of a corrected steering angle acquired by correcting the steered angle with a target steered angle of the driving support device. When the magnitude of the steering angular velocity is less than a reference value, the target steering attenuation torque is calculated so that the magnitude of the target steering attenuation torque becomes smaller when the driving support device is operating compared with when the driving support device is not operating.