A vinyl roll storage and dispensing apparatus that is operable to receive and store a plurality of vinyl rolls wherein at least two of the vinyl rolls are oriented in axial alignment and vertically stacked. The vinyl roll storage and dispensing apparatus further includes a base platform having a first support member and a second support member being planar in manner wherein the second support member is superposed the first support member and rotatably mounted thereto. A central post member is mounted to the second support member and extends upwards therefrom. A plurality of channels are formed within the central post member. At least two vinyl roll engagement members are present and are operable to receive and retain a vinyl rolls therein. The vinyl roll engagement members are configured to stack at least two vinyl rolls in a vertical orientation.