An electromagnetic actuating apparatus, in particular a proportional magnet or switching magnet, includes a magnet armature (4) guided for axial movement in a pole tube (2). The pole tube is at least partially surrounded by a coil winding and is adjoined by a pole core (10) via a separating region (20) forming a magnetic decoupling. On energization of the coil winding (52), a magnetic force acts on the armature (4) to move the armature (4) in the direction of the pole core (10) within a travel area. At least one insert (28) of ferromagnetic material with a preset axial thickness is between the armature (4) and the pole core (10) to shorten, as desired, the axial length of the travel area.