A method for transmitting, storing and sharing data collected by a wearable device is provided. In one example, data related to one or more measurements obtained by the wearable device configured to be mounted to a body surface of a wearer is received in addition to an input by the wearer of the device. The input selects at least one identification rule that determines whether or how the wearer is identified in connection with the data from the wearable device. The data is stored in a database based, at least in part, on the at least one identification rule. The input from the wearer may also select at least one permission rule that determines whether third parties can access the data from the wearable device. A third party may be required to provide payment for access to or use of the data according to the at least one permission rule.