Systems and methods for changing TV operating mode in accordance with number of viewers present. In some implementations, a method includes: obtaining a total number of viewers of a connected TV, the connected TV having a plurality of operating modes and the total number is one or more; in accordance with a determination that the total number of viewers is within a first predefined range of a plurality of predefined ranges; placing or maintaining the connected TV in or into a first operating mode unrelated to media content being displayed on the connected TV; and in accordance with a determination that the total number of viewers is within a second predefined range of the plurality of predefined ranges: placing or maintaining the connected TV in or into a second operating mode unrelated to the media content, the second operating mode is different from the first operating mode.