A process that incorporates teachings of the present disclosure may include, for example, selecting a media content item and constructing a tout message based on the media content item. Information associated with the media content item is included within the tout message, which includes a selectable link. The selectable link includes instructions for directing equipment of a subscriber to access the media content item without the subscriber providing additional input. A group of communication devices associated with the subscriber is identified, and the tout message is transmitted to a communication device of the group. Other embodiments are disclosed.