The intention is to provide powerful pressure sensitive adhesives with high adhesion and adjustable cohesive failure characteristics. This is accomplished with pressure sensitive adhesives which comprise 30-90 wt % of at least one poly(meth)acrylate; 10-60 wt % of three-dimensional bodies K made from an inorganic material with a maximum extent of 40 to 300 μm; and 0.1-10 wt % of at least partly expanded microballoons M, based in each case on the total weight of the pressure sensitive adhesive. Another subject of the invention is an adhesive tape which comprises a pressure sensitive adhesive of this kind.