A system and method for automatically adjusting blade pitch in crawler dozers, motor graders, and other bladed work vehicles includes estimating a current tractive force of the work vehicle utilizing one or more controllers that establish whether the current tractive force of the work vehicle can be reduced by rotating the blade to an optimized pitch angle. A command is transmitted from the one or more controllers to a blade actuation system to rotate the blade to the optimized pitch angle. The method may be performed iteratively to repeatedly adjust the blade pitch to optimized angles as the work vehicle operates and conditions affecting the optimal blade pitch angle vary.