The method includes receiving, at a commercial app store system, an application including embedded customization code, publishing, by the commercial app store system, the application to a commercial app store, associating the application with a license to a private app store, the private app store being associated with the end-user computing device, installing the application on the end-user computing device, receiving an indication from the end-user computing device that the application has launched, and communicating customization data to the end-user computing device.