A request from a user to promote an item of collaborative content from a first application associated with a collaborative social interaction system to a project activity within a project management system application is detected. The item of collaborative content is transcoded to the project activity within the project management system application. Users within a collaborative environment are allowed to collaboratively advance the project activity within the project management system application. The collaboratively-advanced project activity is reverted back to an updated item of collaborative content within the first application associated with the collaborative social interaction system.