Computer-implemented methods and systems are provided for recommending one or more applications to users connected to one or more social networks. The computer-implemented method may include determining frequency of interaction between the users connected to the one or more social networks, analyzing behavioral patterns of the users connected to the one or more social networks, the behavioral patterns derived by considering at least the frequency of interaction between the users, and enabling at least one service provider to recommend one or more applications to one or more of the users based on the monitored behavioral patterns.