Techniques for annotation-based voting for online content are provided. In one aspect, a method for voting for online content is provided which includes associating content selected by a voter from a first content set with a user profile of the voter; identifying the selected content in a second content set upon the second content set being accessed by one or more users socially connected to the voter; and visually accenting the selected content in the second content set. The method may include retrieving profile information for the voter; and associating the profile information for the voter with the selected content in the second content set. The method may further include displaying the profile information for the voter along with the selected content in the second content set.