A variable insulation system for an article of outdoor equipment that allows a user to adjust the amount of insulation within the article of outdoor equipment. The article of outdoor equipment may include at least one resealable channel that is configured to receive one or more insulation pouches. The insulation pouches may include first and second attachment members for connecting the insulation pouches before they are inserted into the resealable channels. A user may add insulation pouches to or remove insulation pouches from the resealable channels depending on the user's insulation needs.