A process is provided for preparing a coupled polymer by anionic polymerization wherein the coupled polymer is a conjugated diene polymer comprising the following reaction steps: a) polymerizing a monomer or a mixture of monomers comprising at least one conjugated diene optionally one or more monoalkenyl arene compounds in the presence of an anionic initiator to form a living polymer arm or mixture of arms with an average apparent molecular weight greater than 2000; b) reacting the living polymer arm or arms with a polyalkenyl coupling agent; c) terminating the polymerization if any living polymers remain after step b); and d) optionally functionalizing and/or hydrogenating the coupled polymer so produced, wherein the polyalkenyl coupling agent is an alpha,omega-bis(vinylphenyl)alkane. Also provided is the polymer so prepared and its use in concentrates, aqueous emulsions and products made from aqueous emulsions.