The present disclosure relates to the field of liquid crystal display technology, discloses a backlight module and a display apparatus. The backlight module includes a back plate including a bottom plate and a side plate; a light bar including a body and a plurality of light emitting units arranged on the body. The body is fixed at an outer side of the side plate, the side plate is provided with holes at positions corresponding to the light emitting units. The light emitting units extend from the body to an inner side of the side plate through corresponding holes.