The present invention is directed towards a method and system for processing a real time increase in search requests for a common event. The method and system includes detecting an activity spike in user search request activity based on monitoring of user search requests over a defined period of time and determining source locations associated with the activity spike based on user search result activities. The method and system further includes associating the source locations with the user search request and thereupon applying a machine-learning model to determine a plurality of common features operative to cause the activity spike, including determining associations between the source locations and the activity spike.