A system and method for controlling access to a digital asset. A first host device is provided to a first host device owner and rights are determined to a digital asset. A digital charm is selected, wherein selecting includes granting to the digital charm certain rights to the digital asset. The digital charm is attached to the first host device to form a charm system, wherein attaching includes conferring, to the first host device owner, the rights to the digital asset that were granted to the digital charm.