There is provided a method, apparatus and system for indexing content based on relative time information. The method, apparatus and system include determining relative time information of at least one of a time interval of at least a portion of the content and an event occurring in the content, generating time metadata that indexes in absolute time the determined relative time information and communicating the time metadata for storage. The method, apparatus and system can further include receiving a request for the at least one of a time interval of at least a portion of the content and an event occurring in the content, the request identifying a desired content portion using relative time information, using the time metadata to determine a portion of the content relative to the time information and communicating the content portion relative to the time information to a requester.