In one embodiment, a search request is received from a first user, the request including the first user's location. A set of search results and their corresponding geographic locations are determined in response to the search request. For each search result, a weighted rating value is determined based on user ratings provided by one or more second users, an affiliation coefficient between the first user and each second user providing a user rating, and a proximity coefficient based on the distance between the first user's location and the geographic location of the search result. The search results are ranked by their respective weighted rating values and sent to the first user.