System and methods for obtaining digital multimedia files from a server based on optically scanned digital rights management information tag imprinted on physical media is described. A greeting card or gift card can be provided with indicia containing a code printed thereon. Then the code can be optically scanned by client device. The code can then be provided by the client device to a remote server for retrieval of multimedia files identified by the code if the code authorizes multimedia file retrieval from the remote server by the client device. Then the client device retrieves multimedia files identified by the code from the remote server following authorization of multimedia file retrieval by the remote server based on the code.