A nutritional management system which comprises a processor, a memory, a first data store comprising a list of products, universal product codes associated with the products, and nutritional information associated with the products, a second data store comprising a physiological information profile for each of a plurality of different loyalty card users, an application stored in the memory. When executed by the processor the application accesses the second data store to read the physiological information profile of a loyalty card user, analyzes the physiological information profile based on objective nutritional guidelines set forth for physiological characteristics disclosed in the physiological information profile, searches the first data store to find products that satisfy the objective nutritional guidelines, transmits the products, receives a selection of one or more of the products, and promotes generating a personalized shopping list comprising selected products that is based on the physiological information profile.