Techniques for dynamically subdividing a 3D mesh to enhance texture and color reproduction are provided. In embodiments, a high-resolution image of an object is received, where the high-resolution image is mapped to a 3D mesh of the object. The high-resolution image has a higher resolution than the 3D mesh. Degrees of color variation in the high-resolution image are detected. Weights are calculated for areas of the 3D mesh based on the degrees of color variation in the high-resolution image. One or more of the areas of the 3D mesh is subdivided based on the calculated weights. Color values from the high-resolution image are then assigned to the 3D mesh.