A display device and a method of driving the same are disclosed. In one aspect, the display device includes a display panel including a plurality of pixels including a first group of pixels and a second group of pixels. The first group of pixels forms a first region and the second group of pixels forms a second region surrounding the first region. A controller is configured to receive input image data, process the input image data corresponding to the first pixels based on a preset first image processing algorithm so as to generate first modified image data, and process the input image data corresponding to the second pixels based on a preset second image processing algorithm so as to generate second modified image data.