A display apparatus includes: a display device; a display device driver which drives the display device; a compression section adapted to an operation of generating compression data by compression processing performed on image data; and a transmission section which, when receiving compressed data from the compression section, transmits the compressed data to the display device driver by using a serial data signal. The compression section performs the compression processing with a data compression ratio selected in response to a frame rate with which the display device driver drives the display device. The display device driver receives the serial data signal from the transmission section, generates decompressed data by decompressing the compressed data transmitted by the serial data signal, and drives the display device in response to the decompressed data. The data compression ratio used in the compression processing is set so that the transmission rate of the serial data signal from the transmission section to the display device driver is kept constant independently of the frame rate.