The disclosed subject matter generally relates to image presentation control methods and image presentation control apparatuses. The disclosed subject matter can comprise acquiring at least one piece of background information corresponding to the field of view of at least one eye of a user; adjusting, according to the at least one piece of background information, at least one presentation parameter corresponding to at least one image; and presenting, by means of near-to-eye presentation, the at least one image to the at least one eye according to the at least one presentation parameter that adjusted. In an embodiment of the disclosed subject matter, a presentation parameter corresponding to a to-be-presented image can be adjusted with reference to a content attribute of the image by analyzing a background environment feature of near-to-eye presentation.