A reproduction control apparatus comprises an instruction unit configured to give an instruction so as to move a reproduction position of time series data; and a control unit configured to perform, when there is an instruction from the instruction unit to move the reproduction position forward, control to move a current reproduction position forward by a first period in a case where a remaining time from the current reproduction position to a terminal end is longer than a total period of the first period and a second period, and to move the current reproduction position to a position that is the second period before the terminal end in a case where the remaining time is less than or equal to the total period and longer than the second period.