A wireless power transmission system includes a power transmission device, which applies an alternating-current voltage to active and passive electrodes, and a power reception device, which supplies to a load a voltage induced in active and passive electrodes facing the active and passive electrodes of the power transmission device. The power transmission device includes a planar coil connected to the active and passive electrodes and the power reception device includes a planar coil connected to the active and passive electrodes. Magnetic flux generated by the planar coils link with each other causing the planar coils to be magnetic-field coupled with each other. Thus, a wireless power transmission system capable of efficiently transmitting power is provided.