In an information presenting method, visible light including unique information, which is unique to a passenger carrier and specific to a location of the carrier, is emitted. The light is received in the passenger space and the unique information is obtained. One or more stop points at which the carrier is currently stopped or is to subsequently stop are obtained. The one or more stop points are derived from the unique information. An alighting point at which a user is to alight from the carrier is obtained. Whether the alighting point is included in the one or more stop points is determined. Alighting information notifying the user to alight from the bus is presented to the user via a terminal, when the alighting point is determined to be included in the one or more stop points.