A method for routing communications on an online social network includes monitoring communications between users on an online social network on a communications system. A processing issue with a message of the communications is identified based on a rule, wherein the message is from a sender to a receiver. The method and system includes analyzing a recipient social network for an alternative recipient user to receive the message based on a similarity criteria. A processing model is applied to the message to determine an action to improve processing efficiency of the message. The action includes routing the message to the alternative recipient user. The method and system includes performing the action to facilitate the processing efficiency, responsive to determining an action.