An internet-based content platform that includes subscribable channels is provided. The internet-based content platform provides channels to end users. The internet-based content platform allows a channel curator to identify a paid channel where the paid channel is associated with a plurality of media items. The internet-based content platform allows a channel curator to indicate a subscriber set of advertising attributes for the paid channel and a non-subscriber set of advertising attributes for the paid channel. The internet-based content platform associates the subscriber set of advertising attributes and the non-subscriber set of advertising attributes with the paid channel.