A method includes receiving, from a first user of a media distribution system, first wish list data identifying a program and a first program option associated with the program. When the first wish list data is received, the program is not scheduled for transmission via the media distribution system based on a published program guide available to the first user. The method also includes receiving, from a second user of the media distribution system, second wish list data identifying the program and a second program option associated with the program. The method further includes determining interest in the program based on the first program option and the second program option.