A method performed by a set-top box operating on a network includes generating an indicia containing a media access control address of the set-top box and a first uniform resource locator which is displayed for scanning by a companion device. The set-top-box receives entitlements for activation if the entitlements were previously granted. If the entitlements were not previously granted, the set-top box receives a second uniform resource locator with which it generates an updated indicia which is displayed for scanning by the companion device. The set-top-box then receives entitlements for activation of the set-top box if initiation of the subscription occurs. The set-top box removes the updated indicia from display and uses the entitlements to active the set-top box to receive multimedia content on the network.