Systems and methods for transformer cooling by vertical airflow are described. One embodiment of an air transfer unit includes an assembly frame that includes an interior portion and defines a lateral side, an upper side, and a lower side, where the assembly frame includes a length that is substantially the same as a width of a plurality of cooling fins on a transformer. Some embodiments include a plurality of air directing apparatuses that are positioned in the interior portion and are aligned along the length of the assembly frame, where the plurality of air directing apparatuses receive airflow from the lateral side and direct the airflow vertically through the upper side to further cool the plurality of cooling fins. Similarly, some embodiments include an exhaust screen that is coupled to the upper side, wherein the exhaust screen further consolidates the airflow vertically toward the plurality of cooling fins.