An apparatus used to strengthen muscles of the neck, which includes a head strap that wraps snugly and comfortably around the head of a user, a hook and loop fastener component that connects the head strap with an elastic tube at each end of the tube; and a handle that is attached along the elastic tube. The user wears the apparatus around the head, and extends the handle taut to create tension in the neck. When the elastic tube is extended, the user performs full range of motion exercises to strengthen the neck. A user of this apparatus has increased neck strength which correlates with a lower risk for sustaining a concussion.