A golf club head of a non-putter golf club comprising a crown and a sole located opposite the crown, a heel end and a toe end located opposite the heel end, a striking surface, and a design applied to the crown, which design comprises: a vertical line parallel to the striking surface, and a first set of diagonal lines consisting of one or more entirely straight lines, wherein: a) none of the lines of the first set of diagonal lines is parallel or perpendicular to the vertical line, b) no two lines of the first set of diagonal lines are parallel or perpendicular to each other, c) each line of the first set of diagonal lines forms an acute angle with a plane parallel to the striking surface, which plane passes through the endpoint of said line located nearer to the striking surface, and d) the lines of the first set of diagonal lines converge towards the heel end, and diverge towards the toe end.