There are provided a pressure-sensitive adhesive composition which is excellent in durability, whitening resistance, hot-melt processability, pressure-sensitive adhesion properties, holding power at high temperatures, heat resistance, weathering resistance, compatibility with tackifying resins, low-temperature properties and transparency, is excellent also in balance of these properties and rarely suffers adhesion acceleration, and pressure-sensitive adhesive products using the pressure-sensitive adhesive composition. The pressure-sensitive adhesive composition comprises an acrylic block copolymer (I) having a polymer block (A) comprising methacrylic acid ester units and a polymer block (B) comprising acrylic acid ester units which are derived from an acrylic acid ester (1) represented by the general formula CH2═CH—COOR1 (1) (wherein R1 is an organic group of 4 to 6 carbon atoms) and an acrylic acid ester (2) represented by the general formula CH2═CH—COOR2 (2) (wherein R2 is an organic group of 7 to 12 carbon atoms), the mass ratio (1)/(2) of said acrylic acid ester (1) to said acrylic acid ester (2) being 65/35 to 20/80.